“Gather Tech Install-base, Track Competitors – the better way to do it”
RC brings to you Tech Install-base to provide one-stop solution for all your marketing intelligence needs. Our data and insights are contextual making them highly actionable as marketing campaigns. Ours is an exciting way of knowing about your competitors, customers and also customers of your competitors. Marketing Intelligence solution leverages our proprietary web crawling technology, proven research methodologies and extensive domain experience of research teams; to be able to address your specific pain areas and provide accurate and timely information.
Organizations of all sizes and target market face similar kinds of challenges regarding managing Business and Sales & Marketing Intelligence.
Business/Market Information is just like an Iceberg, which you can only view fraction above the waterline and the rest submerged in water. Likewise, you will always find the most valuable and critical information be hidden. To find this information you will need help of special resources and methods (think about a deep sea diver for exploring an iceberg!)
Tech Install-base is all about providing you with insights of your competitors, Product/Service Categories, Partner Install-base and Service/Product Line Users; along with technology landscape of named accounts, types of companies, within specific market segments, geographies, etc.
It’s about exploring the Competitive Landscape in your market. Here we provide you with
- Insights of competitive install-base scenario through our cloud model.
- You can get actionable intelligence on users of your direct or indirect competitors, Product/Service Categories, Partner Install-base and Service/Product Line Users.
- All you have to put in is your exploration criteria (Competitor Names, Geos, Company Size & Type, Industries, etc.) We find and deliver that intelligence to ‘click of your mouse’!
We also provide you with Technology Infrastructure landscape within business enterprises.
- It can be used for finding technology landscape of named accounts, types of companies, within specific market segments, geographies, etc.
- You see a gap in the technology infrastructure – well, here is your chance to hit the right people within these companies with the right value propositions.
- You see an opportunity of disruptive technology (or change in technology adoption) – Bull’s Eye! You have the early mover advantage.
Now can you utilize the technology intelligence at your disposal? All you have to be just put in your target region, companies you need to target and the technology variables (such as Enterprise Software, Networking Security, Voice & Data, Point Solutions, etc.) you need to target. And of course we will provide you with the profiles of the relevant decision makers as per your criteria; you just have to reach out to them with right reasons.
As a Business Leader or Sales & Marketing Professional does any of the following challenges look familiar in your day-to-day work?
- Lack of timely and effective tracking of industry happenings, trends, etc.
- Insufficient information on customers, competitors, influencers in the industry
- Gathering ‘actionable’ market intelligence
- Understanding the user-base/ installed-base of your competitors, partners or similar companies in your business segment
SMARTe’s Tech Install-base offerings differentiate from the others by providing contact level details in addition to technology install-base details. This will help customer to cross sell/up sell as well as they can have contact details along with tech install insights in a unified way. We can also go in for alliance as our expertise in B2B global prospect platform will augment your core competency of providing tech install base insights which will be win-win situation for all of us.